Applicants must provide a statement (maximum of 500 words) that outlines their motivation and reasons for undertaking the GCB/GDB.  It should demonstrate how the degree is applicable to their career, how it will help their personal development, along with what action they will take to leverage the GCB/GDB experience.  For this criteria, the highest rankings will be provided to those applicants where there is a clear nexus between the desired course of study and their existing/desired career path.  This may involve a fundamental change in their career direction or accelerated career progression within an existing career structure.